SEO. Does that acronym make you cringe? Perhaps angry or annoyed? Many business owners know SEO is something they should be thinking about for their business, but they don’t really understand why or how.
Let’s break down what SEO is, why you should think about it for your business, and a few actionable steps on how you can leverage it in your business (yes, YOU can do this!)
What is SEO for a Business Owner?
Search Engine Optimization (SEO) is the formula search engines follow when ranking search results. You want to make sure your business has great SEO so that you appear number one in Google Results.
Basically, the better you can follow this magical formula, also known as the algorithm, the better your business website ranks in Google. The absolute basic explanation of Google’s Algorithm is making your website more valuable by utilizing the right keywords on your website, adding fresh content regularly, claiming your Google My Business page, and growing your backlinks.
Easy. Don’t worry - let’s break it down.
Here are the top SEO definitions you need to know!
Keywords - search phrases users type into Google that leads them to your website
Meta Description - the overall description of your website’s pages that search engines read
Backlinks - links from other websites that lead to your website
Title Tag - the overall title of your web pages that search engines read and decide how to rank your page.
Alt Tags - the description of your images
SERP - Search Engine Results Page
On-Page SEO - practices applied to your website to improve its visibility to search engines. Think blog posts, web copy, meta description, title tags, and naming images on your website.
Off-Page SEO - practices applied off your website that improves its visibility to search engines. Think backlinks, local business listings, directory listings (like Chamber of Commerce websites).
Why Your Business Needs SEO
The better your SEO, the better you rank in Google’s search results. By getting to the top of the search results, users are more likely to click on your website or the information they are looking for at that moment.
Let’s give it a try! Google a term that’s relevant to your business.
For example, for CL Content Marketing I Googled “content marketing near me”. What comes up first?
SEO Strategies to Implement Today
There are three SEO strategies you can implement in your business today that will improve your SEO. These are all doable for you or someone on your team to do.
Identify your top keywords
List 10 keywords you want to rank for
Research by Googling those terms and reviewing the results
Reach out to websites and directories to link back to your website
Are there any directories in your industry you can take advantage of?
Find any relevant blogs or other sources and ask them to link to an article of yours
Plan on writing three blog posts this quarter on topics using your keywords
Plan on one blog post a month for the next three months around a keyword
Take your list of 10 keywords from above and create a topic
Google LOVES fresh content on your website! It tells Google that you are an industry expert with valuable resources and information for its users.
SEO + Content Help
If writing a blog post a month or adding fresh content to your website is a task that keeps falling off your to-do list or you’re thinking of outsourcing your content creation, we can help! Book your discovery call today to start the conversation.