“Isn’t blogging dead?” I just had an acquaintance ask me this with a chuckle. What! No, blogging isn’t dead at all. If it does die, you’ll see me wearing mourning black for a year. I don’t want small business owners and entrepreneurs to think blogging is dead and give up on it.
Blogging is not dead and here are three reasons why you should keep doing it (or start if you’ve been putting it off)! If you haven’t blogged and are putting it off, we hope these reasons will persuade you to start.
Three Reasons Why Small Businesses and Entrepreneurs Should Blog
There are three main reasons why you should blog as a business owner. Blogging is a powerful marketing tool that, when properly leveraged, can help you grow your business and your brand. Each reason below comes with an action item to help you start implementing blogging as a marketing tool today.
1.) Boost Your SEO
By writing blog posts using certain relevant keywords you help your website and brand rank higher in search engines like Google. Search engines read many different signals from your website to determine its rank. Regular blogging will signals to search engines that your website has content relevant to the searcher.
Action Item: Come up with a list of keywords you want to rank higher for and come up with a list of blog topics from that list.
2.) Increase Brand Awareness
Increase your brand awareness through your blog by engaging with your current audience and finding new readers. For example, share your new blog posts on social media and use blog content to create social posts. Take a quote or image from your blog and use it on a Facebook post. By posting consistently on social media, you’ll grow your readership and connect with customers. Also be sure to email your blog to your subscribers!
Action Item: Take a current blog post or page on your website highlighting a service or product and create a social post from the content on it.
3.) Use it Sales Tool
Don’t write salesy blog posts! You can use your blog as a sales tool to naturally get leads without being sales. If you are a dentist and blog about teeth whitening have a call to action that links to schedule an appointment at the bottom of your blog. You’re not pushing the sale, but you’re providing the options.
Action Item: At the end of every blog post, decide what you want the reader to do. Do you want the reader to call? Submit a contact form? Purchase a product? Always have an option for a reader to connect with you.
Blogging Is Not Dead At All
Put away your black clothes because blogging isn’t dead at all! Now that you know three great reasons why you should blog, we recommend posting a new blog at least once a month.
Need help? Reach out for a free 30-minute discovery call. We want you to succeed in blogging and leverage it to grow your business and we’d love to help!