Powerful Content Updates to Improve Your Website’s Performance

During my “SEO for Busy Business Owners” webinar in June, I cracked this joke, “Content is Google’s favorite snack!” HA. It got a few laughs, but it’s true. The content you add to your website has a super important job that it can’t do if it’s not there! 

Content’s Job on Your Website: 

  • Improves SEO (search engine optimization)

  • Provides value to your readers

  • Aligns your brand to your messaging 

  • Tells readers how you serve 

Are you worried that you’re not a writer or that you don’t know what content to add? Don’t fret! Below are four powerful content updates that you can add to your website that will improve its performance. 


4 Powerful Content Updates to Improve Your Website’s Performance 

1. Dust-Off the About Page

When’s the last time you touched the About page on your website? Your About page is typically one of the top viewed pages on your website, so make sure you take advantage of this valuable piece of website real estate.

Think of the About page as your chance to convince someone they NEED to work with your business. 


Use your About page to share 

  • Your WHY

  • What services or products you offer 

  • How your business is different

  • Who is on your team 

Depending on your business, you might want to share something personal about yourself. However, some business owners don’t really want to share personal details on their business website. I recommend you follow your comfort level. 

Instead of sharing personal details, can you share details about your business? What makes it special? How long has it been around? How are you active in the community? 


2. FAQ Section 

This section of content can go where it would be the most beneficial. Perhaps as a paragraph on your homepage, About page, or on its very own page. 

Here’s the thing; when a potential customer visits your website he or she is already likely interested. Right? She didn’t just magically type in your URL into your browser.  She likely saw your business somehow, somewhere. Maybe on a social media post, on a billboard, or she met you at a networking event. 



Do you see? 

She’s already interested so she’s visiting your website to investigate your business and see if it’s a good fit. 

Think of all the questions she might have or reasons she might not want to work with you and address it on the FAQ section or page. 


Simply make a Word doc or use a piece of paper and jot down any questions potential customers ask before booking. Once you have a list of 3-5 FAQs consider where they could fit on your website.


3. Call to Action Language 

Have you ever visited a website and you felt blasted with information? I have! I’ve visited websites where I actually had to dig around to figure out the next steps.

Eek! 

You want the reader to easily follow the breadcrumb trail to work with you! 


4. Commit to Blog Posts 

You probably figured this one was coming. Blogging is one of the most powerful ways to improve your website’s performance. It’s insane.

Like I said at the beginning of this post, content is Google’s favorite snack! One of the easiest ways to publish valuable content consistently is to blog.

The Beauty of Blogging: 

  • Improves SEO performance  

  • Offers valuable content to your readers

  • Provides a resource for your website 

  • Sharing a blog post creates a natural flow back to your website 

The biggest challenge I hear from busy business owners and entrepreneurs is consistently blogging and coming up with topics. 

Create a list of topics and set deadlines for yourself (or you can outsource). Sit down and think of a list of frequently asked questions and keywords you’d love to rank in Google. Use those ideas to formulate topics. 

I also have a free Catchy Content Ideas Generator worksheet, that’s super helpful in batch creating content topic ideas! Once you have your topics, you can create your blog writing schedule. Set a goal to write 500 words for each blog post!


Want more actionable tips? Join me on Thursday, October 3rd for my free webinar “7 TIPS TO GENERATE MORE LEADS FROM YOUR WEBSITE” co-hosted by Kristina Koslosky