Build Relationships Online Through Search Engine Optimization (SEO)

There’s a three-letter acronym that makes some business owners and entrepreneurs cringe: SEO. Does it make you cringe? Part of what makes it so cringe-worthy is that it feels like this unknown thing is impossible. Let’s break it down and make it not so unknown and impossible because SEO is not! 

What is SEO?

Essentially, the practice of implementing SEO is turning on your website’s signals to search engines like Google, Bing, and Yahoo. Google, of course, is the king of search engines. According to Internet Live Search, there are 3.5 billion searches every single day. 

How do you turn on your website’s SEO signals? How do you make Google love your website and show it first? 

Well, first you have to understand the different SEO definitions and how you can incorporate each of the SEO strategies into your website.

SEO Definitions: 

  • Keywords - search phrases users type into Google that leads them to your website 

  • Meta Description - the overall description of your website’s pages that search engines read

  • Backlinks - links from other websites that lead to your website 

  • Title Tag - the overall title of your web pages that search engines read and decide how to rank your page. 

  • Alt Tags - the description of your images that search engines read 

  • SERP - Search Engine Results Page 

  • On-Page SEO - practices applied to your website to improve its visibility to search engines. Think blog posts, web copy, meta description, title tags, and naming images on your website.

  • Off-Page SEO - practices applied off your website that improves its visibility to search engines. Think backlinks, local business listings, directory listings (like Chamber of Commerce websites).

SEO Strategy Steps

  1. Understand business goals

  2. Perform keyword research

  3. Incorporate keywords into website

  4. Turn on SEO signals 

  5. Blog with keywords