Claire Lauer

Entrepreneur | Author | Mom

What Do the 2017 Great American Eclipse and 2020 Have to Do With My Story?

It might not be what you expect...

I started my business when I was 25 years old. There was a flicker of an entrepreneurial spirit but I thought I was too young and dumb. However, during the 2017 Great American Eclipse, I had an epiphany of sorts. It was time to try helping small business owners with their content marketing or climb the corporate ladder.

CL Content Marketing launched and I jumped right into the fire. I had never taken a business class or had any clue how to start, much less run, a business.

I started small. Real small. I set achievable goals to see what I could do. My first goal was to have two blog writing clients and be able to pay our phone bill with my income. That’s it. That following year, I built my book of business step by step by networking like crazy, taking business classes at WCTC, and helping clients across the board. I would take pretty much any marketing project for anyone. I made a decent income but wasn’t charging what I was worth. To be honest, I was pretty happy working as much as I could and helping businesses with marketing. I may have continued on this path and been perfectly content except for one lil change in 2020.

My daughter was born in August 2020. A couple of things happened. First, I realized that I wanted to continue working but only for part of the week. Second, that I needed to focus on what I love to do and would help other businesses. Third, I loved helping photographers.

Today, I help photographers across the country with their content marketing by offering strategic packages designed to take content off their to-do lists while filling up their session slots. I get to do this while spending 2 days a week with my daughter thanks to strategy, organization, and my amazing team.

I Believe...

  • that every business owner deserves balance and that one can achieve balance with the right boundaries and help.

  • in thoughtful and intentional content marketing strategy. No throwing something out there “just because.”

  • in listening to what the data is telling us and making tweaks based on it.

  • serving from the heart and working with business owners who truly want the best for their clients.

Facts About Moi

Can you guess that I love writing? In 2021, I finished my first novel. Working on editing and publishing.

I drink a lot of water - around 100oz a day (yes, I pee a lot too).

The first thing I ever said to my husband was, “Sir, you probably get this all the time but you are HOT.” We got married in 2016.

I’ve seen all the Fast and Furious movies and will subtly insert quotes into conversations.

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