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Content Marketing Articles and Resources for You

Is Content Marketing Really Worth It For Photographers??

You can guess my answer, but I hope you enjoy reading it all the same!

6 Automation Tools for Photographers

I rounded up the top 6 automation tools for photographers and shared a bit about each!

The Power of Google Business Profile for Photographers

Learn why the Google Business Profile is a powerful tool for photographers!

The Dos and Don’ts of Using AI in Your Content Marketing 

Content marketer Claire Lauer shares some dos and don’ts of using AI in your photography content marketing. 

5 Questions to Ask Your (Potential) SEO Blog Writer

This blog aims to assure you that you are far from alone and to provide you with a few solid questions that you can ask the potential blog writer so that you feel confident in your investment.

The Difference Between a Session Blog and an SEO Blog

In today's blog, I share the difference between a session blog and an SEO blog to eliminate any confusion on the subject. Check it out!

The Top 5 Books Every Business Owner Should Read

Here I share the top 5 books that I think every business owner should read. These are a mix of learning how to grow and manage your business to managing your mindset. Don’t consider yourself a reader? Don’t fret; many of these are available as audiobooks. I link to the Amazon page for each book if you’re interested in learning more, but I highly recommend checking out your local library or supporting a local book store.

Which Marketing Metrics Should You Track and How?

I’m going to break down which digital metrics are important to watch and will eventually lead to more sessions booked - yay! My goal is to keep this simple, yet actionable so stay with me!

5 Photography Marketing Strategies for 2022

Are you a photographer doing ALL the things!? You can implement these five strategies and reap the benefits of a marketing plan that works for you!

Top 5 SEO Questions from Photographers

SEO expert Claire Lauer answers her top 5 most asked SEO questions from photographers. Read the blog and see if your question is answered!

Why Blogging for Photographers is Still Crucial in 2021

Do photographers still need to blog? YES! Learn three reasons why blogging is till important for photographers in 2021 and beyond!

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Why I Niched to Photographers

September 15, 20213 min read

So, you may be wondering why I chose photographers as my niche. I decided to share the whole story because I love hearing behind-the-scenes, so I figured you might too.

I’ll start from the beginning but fast forward where necessary. I started my business in the fall of 2017 and offered marketing services to any small business. I thoroughly enjoyed this and learned a LOT. From writing blog posts about plumbing, managing ads for an IT training company, email marketing for a salon, social media marketing for a travel agency, and more.

Life was good.

But also complicated because when I onboarded a new client, I had to learn as much as possible about their business and industry before could create content for them. This process can take many hours of work. I would research the industry, the client’s competitors, and resources related to their business. This was one of the many reasons that I knew I needed to niche, eventually. I could tell it would be a lot easier if I became an expert in an industry.

I struggled with what to niche in and why.

Fast Forward to 2020...

Fast forward to early 2020 (doesn’t that feel like eons ago?) and I’m expecting Lil Lauer! Yay!

claire lauer

I reached out to my favorite photographer to book her maternity and newborn photos. She asked if I would be interested in bartering services. Marketing services for photography services. YUSSSS! We hatched a great plan and got to work!

I loved creating her blog and email content and will treasure my Lil Lauer photos forever.

She referred me to a photographer friend on the East coast who booked with me and then eventually sent her photographer friend on the West coast my way. I also started working with a photographer in Appleton.

A great bonus is that onboarding each photographer was easier and easier because I know the industry and I know what works. It’s also so much easier to streamline and document processes and get help with projects when the services are similar.

Spring-ish 2021

By spring-ish 2021, I had four photographers and four clients in other industries. I still love working with my other clients and plan on continuing to do so! When looking ahead to booking more clients, I realized my preference would be to work with photographers. I enjoyed the work and, to be honest, there are lots of photographers out there who need my help!

Slight sidebar, one of my goals for 2021 was to rebrand my business. I still like my old brand, but with my four-year anniversary coming up, I wanted to refresh and level up my look to reflect my higher level of service.

August 2021

content marketing for photographers

August 2021, I worked with Shelby Design Co. to rebrand my business. I really love her process and highly recomnend her for branding.

Truly, your brand is the essence of your business and deserves time and attention. We dove into who I help, why, and how to create a brand that clearly shares this.

The more I talked about working with photographers, the more it all made sense and fell into place!

I feel very grateful to be in business for four years. I’ve worked with incredible people and businesses on their marketing and wouldn’t be where I am today without everyone along the way.

With this rebrand and niching, I hope to deliver a deeper level of service to my clients and build relationships to last.

That’s my story.

Cheers to the next four-d years of CL Content Marketing!

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Claire Lauer

Claire Lauer is the owner and principal consultant at CL Content Marketing, a boutique agency that offers content marketing for photographers.

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Why I Chose to Niche to Photographers

Curious why CL Content Marketing niched to serving photography clients? We share the full story on the blog and would love for you to read it!

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